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Uprising Digital Platforms

  Uprising Digital Platforms Changing consumer behavior is a significant factor that any company should consider in formulating strategies.  As of today, consumers spend majority of the time on digital platforms, even most organizations have adopted the technology in order to survive in this growing digital revolution. Hence, businesses must position themselves where customers are, and create conforming digital strategy applicable to their market. Based on the current trends, digital platforms have been a dominant need for businesses and their presence on online platforms are crucial to gain competitive advantage. Within the industry, competition from traditional giants are playing a huge role while nontraditional players are thriving for their presence among the majority. Consequently, many leading organizations are transitioning to customer orientation with a focus of delivering a differentiated online experience to the target market. From a digital platform ’s perspective, cr

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